Growth Marketing Specialist

Career

Location: Remote – Canada
Type: Full-time, Permanent
Experience Level: Intermediate (3–5 years recommended)
Team: Marketing
Reports to: VP Marketing
Salary: $80,000 – $90,000 CAD per year
Status: Net new role (newly created position)

Role Summary

Trexity is hiring a Growth Marketing Specialist to support and execute our growth marketing initiatives across paid and organic channels. You will help drive user acquisition, activation, and reactivation through hands-on campaign management, funnel optimization, and support lifecycle marketing.

This is a mission-critical, execution-focused role designed to strengthen our marketing team and accelerate Trexity’s growth.

Key Responsibilities

Acquisition (Paid + Organic)

Execute paid search (SEM), paid social, retargeting, and other growth channels
Support optimization of channel mix, budgets, and ROI under guidance from leadership
Monitor and report on acquisition campaigns, identifying areas for improvement

Funnel & Experimentation

Track and optimize core funnel metrics: CAC, CVR, activation, and reactivation rates
Assist with rapid testing of campaigns, landing pages, and lifecycle flows
Analyze results and implement learnings to improve campaign performance

Lifecycle Marketing

Support activation, onboarding, and retention campaigns
Collaborate on email, in-app messaging, and retargeting initiatives
Identify opportunities to improve engagement and lifecycle performance

Collaboration & Execution

Work closely with Creative to iterate ads and messaging
Partner with Growth Engineers or Product for funnel optimizations
Collaborate with Marketing leadership to support experiments and campaign execution

Success Metrics

Timely and efficient execution of growth campaigns
Measurable improvement in acquisition, activation, and reactivation metrics
Rapid experimentation cycles with actionable insights
Accurate tracking and reporting of growth performance

Skills & Qualifications

3 – 5 years of experience in growth marketing, digital marketing, or related fields
Hands-on experience managing paid media and SEM campaigns
Understanding of full-funnel growth metrics (CAC, CVR, LTV, activation, reactivation)
Experience with A/B testing, conversion rate optimization, and campaign analysis
Strong analytical skills and data-driven decision-making
Comfortable operating in a fast-paced, collaborative environment
Experience with B2B, marketplace, or logistics-adjacent products is a plus
Ability to execute both independently and collaboratively

Tools & Technologies

Paid Media: Google Ads, Meta Ads, LinkedIn Ads (or similar)
SEM & Search: Keyword research, bid management, search optimization tools
Analytics & Attribution: Google Analytics, performance dashboards
Experimentation & CRO: A/B testing and landing page optimization tools
Lifecycle & Retention: Email and lifecycle tools (HubSpot, MailChimp, Iterable)
Collaboration: Slack, Notion
Creative & UX Collaboration: Figma and creative workflows

AI Use Transparency

Trexity uses AI only for administrative and process-related tasks (e.g., scheduling, workflow management, document automation). AI will not be used to filter, score, or interview candidates. All hiring decisions are made by humans.

Equity, Accessibility & Inclusion

Trexity is committed to creating a diverse, equitable, and inclusive workplace. We welcome applications from all qualified candidates, including those from underrepresented groups. We provide accommodations for applicants with disabilities and encourage anyone requiring accommodation to reach out during the recruitment process.

Apply now