Lifecycle & Community Marketer

Career

Location: Remote

Type: Full-time

Experience: 2–3 years

Team: Courier Operations

Reports to: Head of Courier Operations

Role Summary

Trexity is hiring a Lifecycle Marketing Specialist to turn new courier sign-ups into active, retained couriers who complete deliveries consistently and stick around.

You think big picture about the courier lifecycle one moment, then execute campaign details and reporting the next. You own lifecycle messaging, courier education, and community development, sitting at the intersection of Courier Operations, Marketing, and Support.

What You’ll Own

Lifecycle Engagement

Own courier lifecycle strategy in Customer.io: campaigns spanning onboarding, first delivery, re-engagement, at-risk, and win-back stages
Experience building and managing audience segments based on courier lifecycle stage, activity, and engagement to deliver targeted communications.
Build end-to-end campaigns: segmentation, targeting, message briefing, QA, launch, and post-campaign reporting
Run cadence, audience and A/B testing to find what actually moves activation and retention
Partner with Early Lifecycle and Engagement Leads on activation and reactivation campaigns

Community Development

Build and grow Trexity’s courier community
Develop programs that engage power couriers and advocates
Run community touchpoints: newsletters, events, groups, AMAs
Keep community-facing communication consistent and on-brand

Courier Voice & Feedback

Gather qualitative insight from couriers and the community
Run & coordinate the Courier Community Council Courier
Route insights back to Courier Ops and Marketing
Surface courier stories and advocacy opportunities

How You’ll Work

Partner with internal teams to turn recurring courier questions and friction points into proactive lifecycle messages, catching issues before they become tickets
Work with Courier Ops Leads on reactivation efforts and engagement insights
Collaborate with Marketing on brand voice and creative production

What Success Looks Like

First-delivery activation rate and Courier retention improves
Courier community initiatives show real participation and growth
Courier feedback measurably shapes Courier Ops decisions

Skills

2+ years hands-on running CRM/lifecycle campaigns in a platform like Customer.io, Braze, Klaviyo, or Mailchimp (this is a core execution skill, not a nice-to-have)
Strong written communication and messaging
Understanding of retention and reactivation strategy
Comfortable operating independently across Courier Ops, Marketing, and Support
Courier-first mindset with empathy and curiosity

Tools & Technologies

Lifecycle Management: Customer.io (primary), Klaviyo, Mailchimp, or similar
Community & Communication: Newsletter platforms, community tools, event tools
Analytics: Basic lifecycle and engagement reporting tools
Collaboration: Slack, Notion, Google Workspace
Creative Collaboration: Figma, Canva

Apply now