Creative Generalist

Location: Remote / Hybrid

Type: Full-time, 12-month contract (Maternity Leave Coverage)

Experience: 3-5 years 

Team: Marketing

Reports to: VP Marketing

Role Summary

Trexity is evolving its design function into a Creative Generalist role.

This is not a traditional “design request” or service-desk position. Instead, the Creative Generalist is embedded directly in campaigns, experiments, and growth initiatives, owning creative output end-to-end while contributing strategically to performance.

What You’ll Own

• Brand System
  • Maintain and evolve Trexity’s visual identity and brand consistency
• Ad Creative
  • Static and light motion/video creative for paid channels
• Social Creative & Presence
  • Social visuals and creative direction, ensuring consistency across channels and alignment with campaigns
• Landing Page Visuals
  • Visual systems and layouts that support conversion
• Lifecycle Creative
  • Email, onboarding, and lifecycle visuals
• Campaign Concepts
  • Collaborate with the Growth team to develop creative angles and ideas

What to Expect

• Embedded directly into growth campaigns and experiments
• Creative decisions informed by performance data
• Fast iteration cycles alongside Growth and Engineering

How You’ll Be Measured

• Creative Velocity
  • Speed and volume of high-quality creative output
• Performance Contribution
  • Support for CTR, CVR, and funnel performance
• Brand Consistency and Evolution 
  • Clear, cohesive visual identity across all touch-points
  • Moving the brand forward as Trexity evolves

Ideal Background

• Strong graphic design foundation with digital-first experience
• Comfort producing ads, landing page visuals, and light motion/video
• Interest in performance-driven creative and experimentation
• Ability to think conceptually, not just execute briefs
• Experience working on performance-driven digital creative

Skills

• Strong graphic design fundamentals (layout, typography, brand systems)
• Digital-first creative for ads, landing pages, and lifecycle campaigns
• Light motion/video production for paid and social channels
• Conversion-focused design with ability to iterate based on performance data
• Landing page and email visual design optimized for clarity and CVR
• Collaborative, fast-moving workflow with Growth and Engineering teams
  

Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere or equivalent)
• Familiarity with CMS and email platforms (e.g. HubSpot, MailChimp)
• Collaboration tools (Slack, Notion)