‘Scarcity forces creativity’: Five Canadian founders on how they’re navigating economic uncertainty
The following preview is from the Financial Post
“It wasn’t easy,” Ahuja is quick to admit. He created a spreadsheet tracking over 1,200 venture-capital firms, noting the areas in which they invest, whether they had put money into Canadian firms and more. He handcrafted 839 emails to possible investors last year. “There was a lot of slammed doors,” he said, but calls that “just a part of raising capital.”
Still, he piqued the curiosity of enough potential investors to be able to choose the company’s ideal partner. Telus Ventures led what was at that point a roughly $2.6-million raise and Trexity even turned down some interested VCs.